Sales & Technology
Mighty Takes the Lead
Mighty doesn’t leave you to navigate growth by yourself. Our Sales & Marketing Department continually develops methods that help franchisees grow their businesses, while our Information Systems Department and vendor partners provide a scalable technology platform that assists our franchisees in running their locations efficiently and productively. We work collaboratively with our Mighty owners to understand what their individual locations need in order to function at maximum potential.
- Customer Changeover Support
- National Advertising
- Marketing Programs/Brand Building
- Point-of-Sale Materials and Displays
- Pricing Guidelines and Strategies
- Regional and National Account Development
- Business Counseling
- Incentives Programs such as our technician VISA Rewards, product specials, and consumer rebates
Mighty doesn’t just give you a few tools and expect you to flourish, we take the time to know you and understand your market-specific needs. That way, we can provide ideas and make recommendations to help you establish increased sales and efficiency.
In order to maximize the efficiency and performance of our automotive franchise locations, Mighty provides advanced technology to manage key franchise functions. As we enable our franchisees to take up less time in administrative tasks, we allow for increased productivity overall.
PC-based System at Franchise Locations
- Electronic Sales Reporting
- Customer Information Files
- Inventory Management Based on Vehicle Registrations by County/Zip Code
- Accounts Receivable Management
- Interface with Salespersons’ PDAs
Operating System for Salespersons’ PDAs
- Order Creation and Wireless Transmittal
- Customer Data Storage
In addition, Mighty Auto Parts maintains a Franchisee Portal, enabling
salespeople, managers, & franchisees to access a variety of resources,
including best practices, sales tools, success stories,
marketing materials, & more.