Sales & Technology
Mighty Takes the Lead
At Mighty Auto Parts, we don’t leave you to navigate growth by yourself. Our Sales and Marketing Departments continually develop methods that help Mighty franchise partners grow their businesses, while our Information Systems Department and vendor partners provide a scalable technology platform that assists our franchise partners in running their locations efficiently and productively. We work collaboratively with our franchise partners to understand what their individual locations need in order to function at maximum potential.
We assist our partners with:
- National advertising
- Marketing programs/brand-building
- Point-of-sale materials and displays
- Pricing guidelines and strategies
- Regional and national account development
- Business counseling
- Customer changeover support
- Incentives programs such as our technician VISA Rewards, product specials, and consumer rebates
Mighty doesn’t just give you a few tools and expect you to flourish, we take the time to get to know you and understand your market-specific needs. This way, we can provide ideas and make recommendations to help you establish increased sales and efficiency. We truly care about your success.
In order to maximize the efficiency and performance of our franchise locations, Mighty provides advanced technology to manage key functions. As we enable our Mighty franchise partners to spend less time on administrative tasks, we allow for increased productivity overall.
Our PC-based system at franchise locations includes:
- Electronic sales reporting
- Customer information files
- Inventory management based on vehicle registrations by county/zip code
- Accounts receivable management
- Interface with salespersons’ PDAs
Our operating system for salespersons’ PDAs includes:
- Order creation and wireless transmittal
- Customer data storage
In addition, Mighty Auto Parts maintains a Franchisee Portal, enabling salespeople, managers, and Mighty franchise partners to access a variety of resources. This includes best practices, sales tools, success stories, marketing materials, and more.
Contact us to learn more about we can help you achieve your personal and professional goals. Take the next steps today.